Innocent drinks are urging knitters to create tiny hats for their bottles in an effort to raise money for Age Concern, an organization devoted to providing support for older people in winter. Valiant effort, truly adorable, and perfect for those knitters who are mildly ADD (and who among us isn’t?) but isn’t it antithetical to try to keep refrigerated drinks warm?
From their website: Warm smoothies just don’t cut the mustard, so as a reminder to those of you who’ll be buying our little drinks, please make sure they’re kept chilled. The reason this is important is that our drinks are made from 100% pure fruit and nothing else. We don’t use preservatives, stabilisers or additives. So, as you’d expect from a completely natural product, they must be kept chilled at all times to keep them fresh.
Bring on the tiny hats!